Content Marketing Agency for Tradesmen UK

Social Media Marketing for Tradesmen

Running a trade business means early starts, long hours, and very little time for social media. No worries. Our social media marketing for tradesmen and women is built to boost your visibility online, build trust with locals, and turn followers into paying customers. Let us run your organic and paid social media so you can run your business.

What is social media marketing?

Social media marketing for trades leverages social media platforms to promote brands and services, aiming to build connections with audiences, drive traffic, and ultimately increase sales.

Social media marketing is a powerful digital marketing tool used by businesses of all shapes and sizes to reach prospective customers. Today, people discover, learn about, follow, and shop from businesses on social media. So, if you’re not on platforms like Facebook, Instagram, and TikTok, you’re missing out.

But social media marketing for tradesmen and women isn’t just about creating business accounts and posting when you feel like it. Effective social media management requires an evolving strategy with measurable goals.

We break our social media services down into two key areas:

Organic social media – consistent posting, job updates, behind-the-scenes content, and helpful tips to keep your business visible and trusted.
Paid social media – targeted ads built to get results. We use smart audience targeting to reach locals who look like your ideal customers, re-engage past visitors, and generate new leads on autopilot.

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Why you need social media?

Social media has become a go-to place for homeowners to check out who they want to work with. Before picking up the phone, they’re watching videos, reading reviews, and checking out the real results you deliver.

Social media marketing and management for trades helps you show what sets you apart – not just tell. Whether it’s a kitchen you’ve just finished, a roof repair mid-job, or a glowing review from a happy customer, these are all moments that build trust and spark enquiries.

Social media isn’t just for likes – it’s a powerful tool to keep your business front and centre with the people most likely to book your services.

While organic social media is all about building trust over time, paid social media gets your business in front of the right people, fast! Both forms of social media marketing work so well for trades because your work is visually impressive and trust-driven. A finished kitchen, a neat new driveway, a freshly landscaped garden – these speak louder than a sales pitch.

Here’s why social media marketing works:

🏆 Builds credibility and trust - posting real jobs, customer reviews, and behind-the-scenes content shows that you’re reliable and experienced.
🔍 Keeps you visible - staying active on social media helps you stay visible.
🎯 Targets the right people - with paid ads, you can target specific areas, age groups, interests, or people who’ve previously interacted with your business.
🗯️ Encourage word-of-mouth - happy customers can tag, comment, or share your posts, spreading your business to friends and family.
💡 Showcases your personality - showing the faces behind the business helps potential customers feel more comfortable reaching out.
🚦 Drives website traffic and leads - every post or ad can guide followers straight to your website, quote form, or booking page.
🏦 Cost effective - paid social media gets your business in front of thousands of potential customers, even on a small budget.
🌍 Support your overall marketing strategy - social media content can complement your SEO, PPC, and email strategies, keeping your messaging consistent.

Why choose us?

We specialise in social media marketing for tradespeople – from builders and electricians to pest controllers, landscapers, and everything in between. We understand the pace of your day-to-day, the services you offer, and how your customers make decisions. That means the content we create isn’t generic – it’s crafted to reflect your work, build trust, and attract real enquiries.

Most trade businesses don’t have the time (or desire) to manage social media. We get it – you’re quoting jobs, meeting customers, and getting stuck into the work. That’s why we take care of everything. From planning and posting to running paid ads, we keep your social presence working for you in the background, 24/7.

We build content calendars that align with your services and seasonal demand, create on-brand posts that your audience actually cares about, and run highly targeted ad campaigns to generate leads in your local area.

Whether you want more awareness, more engagement, or more bookings – we’ve got you covered across both organic and paid social.

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The Benefits

Boosted local brand awareness
Consistent, professional content creation
Retargeting ads to re-engage warm leads
Content that shows off your skills, tools & results Humanise your brand with real behind-the-scenes content
Showcase reviews, testimonials, and happy clients
Support your local SEO with increased visibility
More quality leads from people ready to hire

Trades we help

We work with every kind of tradesperson – from floor fitters and fencing contractors to scaffolders and locksmiths. If you’ve got a skill, we’ve got the content strategy to match:

Joiners
Pest Control
Flooring Fitters
Locksmiths
Tree Surgeons

Social Media Marketing FAQs

How much does social media for trades cost?

The cost of social media marketing for tradespeople depends on how much support you need – and what you want to achieve. Some trades businesses just want help creating consistent, engaging posts. Others want a fully managed service that includes both organic content and paid ads to drive leads.

As a rough guide, most UK trade businesses spend anywhere from £300 to £1,500+ per month depending on the platforms, posting frequency, and whether paid ads are included.

The bonus – it’s totally flexible. We’ll work with your budget and goals to create a package that gets results – without overspending. Whether you’re starting from scratch or looking to scale up, we’ve got options to suit.

Do I need to already have social media accounts set up?

Not at all – we can handle that for you. If you’re starting from scratch, we’ll get everything set up properly for your business across the platforms that make the most sense (like Facebook, Instagram, or even TikTok if that fits your trade).

Already have accounts? Great – we’ll audit what’s there, clean things up if needed, and start building on it with a clear content strategy. Whether you’re brand new or just need a fresh approach, we’ve got you covered from the ground up.

How often will you post on my behalf?

We’ll create a consistent posting schedule tailored to your goals and audience – whether that’s a few times a week or multiple posts a day. For most trades businesses, we recommend 2–4 high-quality posts per week across the key platforms to keep your brand active, visible, and engaging.

We also adapt based on seasonal trends, promotions, or upcoming services you want to push – and if you’ve got photos from a recent job, we’ll happily work them into the mix. It’s all about staying front of mind without you having to lift a finger.

Can I approve the content before it goes live?

Yes – you’ll always have the final say. Before anything gets posted, we’ll share the content with you for approval. You’ll be able to review the captions, images, and suggested posting schedule, and we’ll make any tweaks you need.

Some clients like to stay closely involved, while others prefer to leave it all to us – either way, we’ll work around your preferences and make sure your content always reflects your brand, your tone of voice, and the type of jobs you want more of.

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Combined, we have over 15+ years of experience working with tradespeople. From window and door installers to builders who work on domestic extensions and conversions. TradePixels is a new way of getting your digital marketing up and running.