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Content for Tradesmen

Great content builds trust - and trust gets you hired. Our content marketing for tradesmen and women turns your expert knowledge into powerful content that brings in leads, improves rankings, and keeps your business front of mind with local customers.

What is content marketing?

What is content marketing?

Content marketing for tradesmen and women is a type of digital marketing. It is the development and distribution of relevant, useful content – blogs, newsletters, social media posts, emails, service pages – to current and potential customers. 

It’s about providing helpful information that answers your customers’ questions, explains your services, and builds trust with your audience over time.

For trades businesses, this could look like:

  • A blog post explaining how to spot early signs of a leaking roof
  • A service page outlining the process and cost of rewiring a house
  • A maintenance checklist sent via email after a boiler service
  • A guide to choosing the right fencing for your garden

All of this content works together to make your business easier to find online, easier to trust, and easier to choose when someone needs your service.

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Why do tradesmen need content?

Content marketing is a go-to tactic that’s proven to work. When done right, it puts your business front and centre during the decision-making stage – helping you build trust, explain your services, and stand out from the competition. 

Whether you’re a plumber, roofer, electrician, or landscaper, content marketing helps position you as the go-to expert in your area. It’s also one of the most cost-effective ways to improve your website’s SEO and attract qualified traffic.

Content marketing for tradesmen and women isn’t just about churning out blog posts for the sake of it – it’s about creating strategic content that educates, builds trust, and turns website visitors into paying customers. In fact, businesses with blogs get 67% more leads than companies without. 

The best part? Content for trades websites keeps working long after you hit publish. Well-written content can generate leads for months (even years) after it’s live.


Here’s why it works so well:

  • 🔍 Increase online visibility - support your SEO strategy, and attract more customers and website visitors.
  • 💰 Generate more leads - build trust and encourage visitors to make a call.
  • 🤝 Boost loyalty - inform and educate customers to build trust with customers.
  • 🏆 Improve authority - position your business as a thought leader and improve website authority.
  • 📝 Increased Marketing Collateral - more content to distribute across your other channels such as email and social media.

Why choose us?

We specialise in content marketing for trades businesses, from builders and decorators to locksmiths, tree surgeons, and beyond. We don’t churn out generic blog posts – we craft content that’s tailored to your trade, your service area, and the real questions your customers are asking.

Whether it’s writing service pages that get you found on Google, or creating helpful blogs that build trust and generate leads, we know how to turn words into work.

We’ve worked with all kinds of trades, from solo tradies to multi-location businesses. With over 15 years of experience, our approach is built around what makes sense for your business, your goals, and your customers. Having partnered with industry experts – such as Heat Geek – we know what works and what’s just noise when it comes to content marketing for tradespeople.


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What You Get

  • High impact website copy that builds trust and gets your phone ringing
  • Every page and post is written with rankings in mind, helping more people find you online
  • We write for your service area, targeting the places and people you want to work with
  • Strategy, writing, publishing - we’ve got it all covered
  • A real understanding of your trade allows us to write in a way your customers understand.

Benefits of content for tradesmen

  • Builds trust with potential customers
  • Boosts your Google rankings
  • Attracts better quality leads
  • Supports your SEO and PPC efforts
  • Keeps you top of customers’ minds
  • Sets you apart from competitors
  • Works 24/7 with minimal input
  • Educates your customers
  • Builds a professional image

Here’s what’s included

  • Regular, SEO-optimised blog writing
  • Well-written, conversion-focused service page copy
  • Local, geo-targeted content
  • Lead magnet content creation
  • Engaging email marketing content
  • Social media captions
  • On-page SEO optimisation
  • Content strategy and planning
  • Performance tracking

Trades we help

We work with every kind of tradesperson – from floor fitters and fencing contractors to scaffolders and locksmiths. If you’ve got a skill, we’ve got the content strategy to match:

Tradesmen Content Marketing FAQs

How much does content for trades cost?

The cost of content marketing for trades varies depending on the type of content you need and how much of it. We’ll work with you to create a plan that fits your budget, and we offer flexible pricing based on what’s best for your business.

How often will you create content for my business?

We’ll start by creating service page content to match your new trades website design, making sure everything is clear, professional, and built to convert. After that, we’ll create ongoing blog content at regular intervals – whether that’s monthly, bi-weekly, or whatever suits your business best. 

 

We’ll also keep your website copy up to date with any changes in your services or goals. Everything is tailored to your needs, so your content always stays relevant and works hard for your business. 

Can content marketing help my local SEO?

Of course! Content marketing for tradesmen can be a big boost for your local SEO. By creating relevant, helpful content, we help your business show up in local search results. This can make it easier for potential customers in your area to find you when they search for the services you offer.

Will I be involved in the content process?

Only if you want to be. We’re happy to take the lead and get everything written for you, but if there’s something you want to say or include, just let us know – we’ll make sure it’s in there. We’ll make sure your content sounds great and fits your businesses, with or without a lot of input from you.

Want content that actually brings in bookings?

Let us show you how content marketing can bring in more traffic, more enquiries, and more local customers to your trade business. Book a free, no-pressure consultation and we’ll review your current website content and SEO performance.

No fluff. No hard sell. Just clear, honest advice you can actually use – whether you work with us or not.

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