Our packages include everything trade businesses need to get more customers online. No Fluff. Garuanteed.
X
Get Expert Advice
Registered in England No: 13922331 - Go Marketing Consulting Ltd operating as TradePixels.

Copyright © Trade Pixels

menu Menu

SEO for Tradesmen

Skilled tradesmen deserve better than page 2 of Google. Our specialised SEO for trades puts your business where customers actually look - at the top of search results. This helps you drive qualified leads straight to your phone while you focus on what you do best.

What is SEO?

SEO for Plumbers

SEO, or search engine optimisation, is the digital marketing process of improving a website’s visibility and ranking in search engines like Google. SEO for tradesmen and women involves doing exactly this for specific trades-focused keywords, aiming to drive quality traffic to your website. 

The better visibility your pages have in search results, the more likely you are to be found and visited. Unlike PPC for trades, where you pay for each click, SEO is organic, or unpaid. This means you’re naturally appearing at the top of search results through proper optimisation and best practices.

Speak to an SEO Expert 🚀

Local SEO for plumbers

These days, your potential customers are searching online before they pick up the phone. When there’s an emergency or they’re looking to make improvements to their home or business, their first move is a Google search. 

That’s why SEO is so important for trades. It helps your business show up where it really counts – right in front of locals looking for your skills. It’s about making sure that people who need your services can actually find you

Because let’s face it: even if you’re the best in the business, it won’t matter much if your website’s buried on page 5 of the search results. Without proper SEO for tradesmen and women, your competitors are scooping up all the calls simply because they’re showing up in Google – and you’re not.

The bottom line? Being great at your trade is essential. But being found is what gets the phone ringing. Our SEO services for tradespeople make sure your website does justice to your hard work. They put you in front of the right people at the right time – before they scroll to the competition.


Here’s why it works so well:

  • Free traffic - once your site ranks well, you get a steady stream of leads without paying for every click.
  • 🔍 Local focus - SEO targets customers in your specific service area who need your exact skills.
  • 💰 24/7 leads - your optimised website works around the clock - even while you’re on jobs.
  • 📈 Long-term results - a well-optimised site keeps delivering results long after the initial work is done.
  • 🚨 Emergency response - when someone needs urgent repairs, they search online before calling.

Why do you need SEO for plumbers?

The days of the Yellow Pages are long gone. Now, when pipes burst, toilets clog, or heating fails, people turn to Google. If your website isn’t ranking on page #1 for “plumber near me”, you’re missing out on new customers and missed revenue. Remember: 75% of users never scroll past the first page of the search results. 

Without proper SEO for plumbing companies and contractors, your business remains invisible to these potential customers, regardless of your expertise or service quality. 

A leaky tap, a clogged drain, or a new heating system – whatever the project, our SEO services for plumbers will ensure you’re showing up when people need you. Simple.

Why choose us for SEO?

We’re not just marketers who dabble in websites – we’re specialists who get the trades. With over 15 years working side-by-side with plumbers, sparkies, builders, and more, we know exactly what works for trades websites

We’ve worked with top names in the industry – like Heat Geek – and countless local businesses to solve the real-world challenges tradies face online. We understand that SEO for trades isn’t about marketing fluff – it’s about getting your phone to ring with genuine, local enquiries. 

That’s why we focus on practical, proven strategies tailored specifically to your trade and service area. We’re a small, dedicated team, handling everything in-house and working closely with you. 

Don’t let your competitors outshine you online. Let us take care of your tradesman SEO, so you can focus on delivering exceptional service to your clients.


What you get:

  • On-page SEO tailored to your trade, from the right keywords to optimised service pages.
  • Local SEO that targets your service area, including Google Business Profile optimisation, local directories, and map pack targeting.
  • Well optimised content that improves rankings and gets customers to contact you.
  • Ongoing SEO support, including monitoring, tweaking, and improvements of your site over time.
  • A monthly update with actionable insight, ranking insight, and summary of work completed.

Trades we help

Our specialised SEO strategies are built specifically for the trades industry, covering every type of service from roofing and renovations to gardeners and pest control: 

Plumber SEO FAQs

How long does it take to see results from SEO?

SEO isn’t an overnight fix – but with the right strategy, it delivers long-lasting results. Most trades businesses start to see noticeable improvements in their Google rankings and website traffic within 3 to 6 months. 

 

In less competitive areas, results can come sooner; in highly competitive markets, it might take a bit longer.

Is SEO better than paid ads for trades?

Both SEO and PPC for tradespeople have their place in a strong digital marketing strategy – they just work in different ways. 

 

SEO is ideal for long-term growth, while paid ads are great for generating quick results. For most trades businesses, a combination of both works best: 

  • SEO builds long-term visibility and trust 
  • PPC provides short-term boosts and flexible targeting

Will I have to write content for SEO to work?

Well-optimised content is essential for SEO to work. However, you don’t have to write a single word if you don’t want to. 

 

We get that most tradespeople are busy and don’t have time (or interest) to be writing blogs or service page content. That’s why we handle all of that for you. As part of our SEO service, we also offer content marketing for tradesmen and women to ensure your website’s optimised to rank well and convert visitors into customers. 

 

Of course, if you have specific info or want to be involved in the wording, we’re always happy to work with you.

How much does SEO cost?

The investment for professional SEO services varies based on several key factors, including your service area’s competitive landscape, your specific growth objectives, and the scope of services required.

 

Entry-level SEO for plumbers typically starts from around £500-£700 per month for businesses in less competitive markets, while comprehensive strategies for competitive service areas generally begin at £800-£1,000 monthly.

 

Get in touch for a free analysis and quote tailored to you and your business.

Want to show up higher on Google?

If your competitors are ranking higher than you, they’re getting the calls. 

Book a free, no-pressure SEO audit and we’ll show you how to close the gap – and beat them to the job.

Some More Useful Content

Blog Preview

SEO for Tradesmen: The Search Engine Guide

If you're a tradesman looking to grow your business this year, it’s impossible to ignore the importance of search engine optimisation . Here's a guide.

Blog Preview

Tradesman Web Design: What You Need to Know

Website not performing well on search engines? Tradesmen could be missing out on lots of potential business. Here's your tradesman web design guide.

Blog Preview

Email Marketing for Tradesmen: Your Guide

Email marketing is a tradesman's secret weapon for driving more high-quality customers through your website - it's often overlooked!