PPC for Tradesmen UK | Trades Google Ads

What is pay-per-click?

Pay-per-click advertising, or PPC, is a form of digital advertising where businesses display ads on sites like Google. It is a simple and effective way to get your business in front of people who are actively searching for your services.

The bonus? You only pay when someone actually clicks on your ad – no wasted spend, just real customer interest. As a result, it is regarded as one of the most cost-effective forms of marketing. When set up properly, PPC for trades can turn a £3 click into a £300 job. That’s the kind of return tradespeople love to see.

PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more. No matter where your ideal customers are looking, PPC helps you show up first.

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Why do tradesmen need PPC?

When someone urgently needs a tradie – whether it’s a builder, roofer, floor fitter or electrician – their first move is usually a Google search. PPC for tradesmen and women ensures your business shows up right at the top – right when they’re ready to hire.

Whether you’re laying driveways, rewiring houses, or painting walls, PPC gets you in front of the right people at the right time.

It’s fast, flexible, and proven to deliver real enquiries.

Google Ads for tradesmen is popular with businesses of all sizes because it’s cost-effective, results-driven, and easy to manage with the right support.

You control the budget, the audience, and when your ads run.

Here’s why it works so well:

💴 Budget flexibility - allocate a budget for PPC campaigns, and scale up or down when you want.
👁️ Quick visibility - PPC ads can appear at the top of search results almost immediately.
📈 Measurable results - track real-time clicks, conversions and impressions.
🎯 Targeting options - target specific audiences based on their search behaviour, browsing history, demographic data, and more.
💪 Competitive edge - target competitor-related keywords to prevent your rivals dominating the search results.
📊 Marketing data - data collected from PPC can inform your SEO and content marketing strategy.

Why choose us for PPC?

Running a trade business is hard work – your marketing shouldn’t be. We handle the PPC side so you can focus on the jobs that pay the bills.

We don’t do one-size-fits-all campaigns – we build targeted ads that bring in real enquiries from people in your local area looking for exactly what you offer.

With years of experience running PPC for tradespeople, from plumbers and electricians to builders and more, we know how to make your ads perform – without wasting your budget on clicks that don’t convert.

And because we’re a small team, you’ll get a personal, hands-on service from start to finish. No middlemen – just smart PPC that helps you win more work.

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What You Get

Localised Google Ads campaigns built around your trade.
Landing pages that help convert clicks into customers.
Ad copy written to drive calls, not just traffic.
Regular optimisation and budget monitoring.
Quicker results that turn into revenue for your business.

Benefits of PPC for tradesmen

Instant visibility in search results
More leads, more calls, not just website traffic
Local targeting of people in your service area
Control your budget, deciding how much to spend
Only pay for results, when someone actually clicks your ad
Update, pause, or boost your ads to match your workload
Track and measure results to see exactly what’s working
Support your SEO with insights from PPC
Beat the competition by outranking local competitors

Here’s what’s included

Google Ads campaign setup
Keyword research for your trade
Ad copywriting that drives calls
Local targeting & geo-optimisation
Landing page creation or optimisation
Ongoing campaign optimisation
Call tracking and lead reporting
Competitor keyword targeting
Flexible campaign management

Trades we help

Whether you’re repairing roofs, rewiring homes, or keeping pests out – we build targeted PPC campaigns that get tradespeople more local leads, fast:

Joiners
Pest Control
Flooring Fitters
Locksmiths
Tree Surgeons

PPC FAQs

How much does PPC for trades cost?

The cost of PPC for tradespeople can vary depending on your location, competition, and business goals. Most UK trades businesses spend anywhere from £300 to £2,000+ per month on ads.

The good news? You’re in full control of your budget. You set the monthly ad spend, and we’ll tailor your campaign to get the best results for what you’re comfortable investing.

Can I choose which areas my ads appear in?

Yes – you’re in full control of where your ads show up. Whether you cover a single town, a few local postcodes, or a wider region, we’ll make sure your ads are only shown to people in your actual service area.

We use precise location targeting in your PPC campaigns, so you’re not wasting money on clicks from outside your patch. You can even choose to target specific neighbourhoods, cities, or custom radius areas around your base.

Want to expand into new areas later on? Easy—we can update your campaign anytime. It’s all about getting you more of the right leads, in the right places.

Can I pause my PPC campaign if I’m too busy?

Absolutely! One of the big advantages of PPC is flexibility. If you’re fully booked or need to take a break, we can pause your campaigns at any time—no stress, no wasted budget.

When you’re ready to pick things back up, we can simply switch your ads back on. It’s ideal for tradespeople who have busy seasons, holidays, or fluctuating workloads.

Do you manage the ads or do I have to do it myself?

We take care of everything for you—from setup to ongoing management—so you can focus on your trade, not fiddling with ad dashboards.

That means we handle the keyword research, ad copywriting, targeting, budget optimisation, and performance tracking. We’ll keep an eye on what’s working (and what’s not) and make smart adjustments to get you the best possible return on your investment.

You’ll get simple, easy-to-understand reports so you always know how your ads are performing—but you won’t need to lift a finger unless you want to.

PPC Ads for Tradesmen

What is pay-per-click?

Why do tradesmen need PPC?

Here’s why it works so well:

Why choose us for PPC?

What You Get

Benefits of PPC for tradesmen

Here’s what’s included

Trades we help

PPC FAQs

How much does PPC for trades cost?

Can I choose which areas my ads appear in?

Can I pause my PPC campaign if I’m too busy?

Do you manage the ads or do I have to do it myself?

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