PPC Ads for Tradesmen
You’ve got jobs to do and customers to serve – spending time figuring out Google Ads shouldn’t be one of them. That’s where we come in. Our PPC for tradesmen and women is designed to get your business in front of the right people at the right time, without the guesswork.
What is pay-per-click?
Pay-per-click advertising, or PPC, is a form of digital advertising where businesses display ads on sites like Google. It is a simple and effective way to get your business in front of people who are actively searching for your services.
The bonus? You only pay when someone actually clicks on your ad – no wasted spend, just real customer interest.
As a result, it is regarded as one of the most cost-effective forms of marketing. When set up properly, PPC for trades can turn a £3 click into a £300 job. That’s the kind of return tradespeople love to see.
PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more. No matter where your ideal customers are looking, PPC helps you show up first.
Our approach
Here’s How We Help
Below is our simple PPC delivery framework.
When you work with us, here’s what to expect.
Google/Bing PPC Audit
We review your existing ad accounts, campaigns, and performance data to identify inefficiencies, missed opportunities, and areas for quick wins. Here is where we also identify wasted spend and fix that!
PPC Delivery
Using insights from the audit, we build and optimise campaigns across platforms to drive high-quality traffic, maximise conversions, and make the most of your ad spend to drive leads for your trades business.
PPC Reporting
Each month, our team provide you with a clear report on performance, including spend, conversions, cost per acquisition, and ongoing optimisation actions to keep your trade business scaling.
Here’s why it works so well
Why do tradesmen need PPC?
When someone urgently needs a tradie – whether it’s a builder, roofer, floor fitter or electrician – their first move is usually a Google search. PPC for tradesmen and women ensures your business shows up right at the top – right when they’re ready to hire.
Whether you’re laying driveways, rewiring houses, or painting walls, PPC gets you in front of the right people at the right time.
It’s fast, flexible, and proven to deliver real enquiries.
Google Ads for tradesmen is popular with businesses of all sizes because it’s cost-effective, results-driven, and easy to manage with the right support.
You control the budget, the audience, and when your ads run.
💵 Budget flexibility – allocate a budget for PPC campaigns, and scale up or down when you want.
👁️ Quick visibility – PPC ads can appear at the top of search results almost immediately.
📈 Measurable results – track real-time clicks, conversions and impressions.
🎯 Targeting options – target specific audiences based on their search behaviour, browsing history, demographic data, and more.
💪 Competitive edge – target competitor-related keywords to prevent your rivals dominating the search results.
📊 Marketing data – data collected from PPC can inform your SEO and content marketing strategy.
Why choose us for PPC?
Running a trade business is hard work – your marketing shouldn’t be. We handle the PPC side so you can focus on the jobs that pay the bills.
We don’t do one-size-fits-all campaigns – we build targeted ads that bring in real enquiries from people in your local area looking for exactly what you offer.
With years of experience running PPC for tradespeople, from plumbers and electricians to builders and more, we know how to make your ads perform – without wasting your budget on clicks that don’t convert.
And because we’re a small team, you’ll get a personal, hands-on service from start to finish. No middlemen – just smart PPC that helps you win more work.
Benefits of PPC for tradesmen
👁️ Instant visibility in search results
☎️ More leads, more calls, not just website traffic
📍 Local targeting of people in your service area
💵 Control your budget, deciding how much to spend
📈 Only pay for results, when someone actually clicks your ad
🚀 Update, pause, or boost your ads to match your workload
📊 Track and measure results to see exactly what’s working
💡 Support your SEO with insights from PPC
🏆 Beat the competition by outranking local competitors
Here’s what’s included
✅ Google Ads campaign setup
✅ Keyword research for your trade
✅ Ad copywriting that drives calls
✅ Local targeting & geo-optimisation
✅ Landing page creation or optimisation
✅ Ongoing campaign optimisation
✅ Call tracking and lead reporting
✅ Competitor keyword targeting
✅ Flexible campaign management
I can’t recommend Trade Pixels enough. They were a pleasure to work with, always responsive and they delivered above and beyond my expectations. If you’re a local tradesperson or business owner, looking to give digital marketing a go… these are your guys!
Simply PVC
Tradesman PPC FAQs
Pay-per-Click doesn’t need to be complicated.
Below are answers to the questions we hear most from trades businesses – from costs to what services your business needs.
If you’d rather skip the reading and just get straight answers, speak to one of our experts.
The cost of PPC for tradespeople can vary depending on your location, competition, and business goals. Most UK trades businesses spend anywhere from £300 to £2,000+ per month on ads.
The good news? You’re in full control of your budget. You set the monthly ad spend, and we’ll tailor your campaign to get the best results for what you’re comfortable investing.
Yes – you’re in full control of where your ads show up. Whether you cover a single town, a few local postcodes, or a wider region, we’ll make sure your ads are only shown to people in your actual service area.
We use precise location targeting in your PPC campaigns, so you’re not wasting money on clicks from outside your patch. You can even choose to target specific neighbourhoods, cities, or custom radius areas around your base.
Want to expand into new areas later on? Easy—we can update your campaign anytime. It’s all about getting you more of the right leads, in the right places.
Absolutely! One of the big advantages of PPC is flexibility. If you’re fully booked or need to take a break, we can pause your campaigns at any time—no stress, no wasted budget.
When you’re ready to pick things back up, we can simply switch your ads back on. It’s ideal for tradespeople who have busy seasons, holidays, or fluctuating workloads.
We take care of everything for you—from setup to ongoing management—so you can focus on your trade, not fiddling with ad dashboards.
That means we handle the keyword research, ad copywriting, targeting, budget optimisation, and performance tracking. We’ll keep an eye on what’s working (and what’s not) and make smart adjustments to get you the best possible return on your investment.
You’ll get simple, easy-to-understand reports so you always know how your ads are performing—but you won’t need to lift a finger unless you want to.
Get 1% better,
every week,
for free.
Combined, we have over 15+ years of experience working with tradespeople. From window and doorinstallers to builders who work on domestic extensions and conversions. We’ll send you easy-to-follow, actionable insights, tips and tricks, to your inbox.
A few trades we work with
Trades We Help With PPC
Tired of getting clicks but no calls?
PPC is a great way to start driving leads while your organic rankings grow. Book a free consultation and we’ll show you where the biggest opportunities are — and how to start strong.
No fluff. No jargon. Just clear, honest advice from a PPC expert – whether you work with us or not.
Some Nice Things From Clients…
Trade Pixels made the whole process simple and stress-free, guiding us from the first ideas through to a finished brand and site that we’re proud to show off. The result looks professional, reflects the quality of our work, and we’re very happy with the final result!”
Dermot o’leary
I can’t recommend Trade Pixels enough. They were a pleasure to work with, always responsive and they delivered above and beyond my expectations. If you’re a local tradesperson or business owner, looking to give digital marketing a go… these are your guys!
Matthew Battye
Enjoyed working with Ben and the Trade Pixels team on my new website. Since launch we’ve seen more trffic, better rankings, and ultimately more leads coming through the website. I would highly reccomend them for your next digital marketing campaign.
Iain Johnston