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No time to chase leads? No problem. Our done-for-you email marketing helps trades businesses like yours stay connected with past customers and win more work - without you writing a single email.
Think email marketing is just about sending a monthly mailout? Think again. We help tradesmen and women build automated email flows that turn interest into enquiries – keeping the leads warm and your diary full.
Email marketing for tradespeople is a smart, cost-effective way to stay connected with potential and existing customers, build trust, and turn one-off jobs into long-term relationships.Â
There are a few ways we help tradespeople get results from email marketing:
Most visitors to your website wonât pick up the phone or fill out a form on their first visit. That doesnât mean theyâre not interested – it just means the timing isnât quite right. Thatâs where our email marketing services come in.Â
We split our email marketing approach into two key strategies: inbound lead capture and ongoing customer engagement.Â
Inbound email marketing for trades helps you grab the attention (and details) of potential customers while theyâre browsing your site and weighing up their options. By offering helpful guides, discounts, or tips in exchange for their email, you start a conversation that doesnât end when they leave your website. That way, you stay on their radar until theyâre ready to book.
Then thereâs ongoing email marketing – the secret to getting more work from the customers or email addresses you already have. From reminders and maintenance tips to exclusive offers or review requests, we help you stay in touch and stay relevant. Itâs an easy way to build loyalty and keep your business front-of-mind for the next job.
We can also set up automated follow-ups – like post-job emails asking for a review, followed by useful advice or referral incentives. Itâs all about making your marketing work in the background while youâre out doing the real work.
Our email marketing strategies are built specifically for tradespeople. We actually get what itâs like to run a trades business – and more importantly, what makes your customers tick.Â
Whether youâre fitting a new boiler, redoing a driveway, or wallpapering a house, we help you stay in touch with the people who matter most: your customers.Â
With 15+ years of experience, weâve worked with all kinds of trades – plumbers, sparkies, landscapers, locksmiths, you name it – to create email strategies that actually bring in work.Â
We donât just fire out random newsletters. We help you grow a solid list of potential customers, build trust with the ones youâve already worked with, and save time through smart automations that run in the background.
What sets us apart? We understand how tradespeople win business. It’s about being seen, being trusted, and being remembered when the next job comes up. Thatâs exactly what good email marketing can do â and we build every campaign with that in mind.
We support trades across the board – whether youâre rewiring homes, fitting kitchens, spraying pests, or sorting drains. Weâve helped tradespeople like you build strong email campaigns that convert:
The cost of email marketing for tradespeople depends on the size of your database, how often you want to send emails, and the level of strategy and automation involved.Â
Most UK trades businesses spend anywhere from ÂŁ200 to ÂŁ1,500+ per month on email marketing services.Â
The great thing about email? Itâs cost-effective and scalable. Whether youâre just starting out or have a growing list of customers, weâll tailor a package that suits your business goals and budget – without any unnecessary extras.
Not at all – we can help you build one from scratch. Even if you donât have a list yet, weâll set up smart lead capture strategies on your website to start collecting details from visitors who are actively looking for your services.
From enquiry forms to quote request follow-ups and downloadable guides, we make it easy to grow a list of high-intent prospects. And if you already have a list (even if itâs just a spreadsheet!), we can help you clean it up, segment it, and put it to work.
That depends on your goals and what makes sense for your trade business. For some, a monthly email is plenty to stay top of mind. Others might benefit from weekly tips, seasonal offers, or automated follow-ups after a job.
Weâll work with you to create a sending schedule that feels right – not spammy. Whether itâs a regular newsletter, a few emails a month, or automated sequences triggered by customer actions, every send has a clear purpose: to build trust, drive enquiries, and keep your business front and centre.
Yes – weâll handle all the writing for you. Our team creates professionally written, on-brand emails tailored to your trade, your customers, and your goals. Whether it’s a promotional offer, a helpful tip, or a follow-up after a job, we make sure every message sounds like you – just with a bit more polish.
Youâll always have the chance to review and approve anything before it goes out, but you wonât have to worry about staring at a blank screen or figuring out what to say. We’ve got it covered.
Letâs show you what email marketing can really do for your trade business.
Contact Trade Pixels to book a free, no-pressure consultation, and weâll take a look at your current customer database and email strategy (if you have one).
Combined, we have over 15+ years of experience working with tradespeople. From window and door installers to builders who work on domestic extensions and conversions. TradePixels is a new way of getting your digital marketing up and running.
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