Registered in England No: 13922331 - Go Marketing Consulting Ltd
operating as TradePixels.
Copyright © Trade Pixels
Copyright © Trade Pixels
Chasing new leads and staying in touch with old ones? That’s a full-time job. We handle both with targeted outbound and inbound email marketing for roofing companies. All done for you - no writing, no chasing, just results.
Email marketing isn’t just about sending out promotions – it’s about building trust, staying top-of-mind, and making it easy for people to choose you when they need roofing work.
Done right, roofing email marketing helps you capture leads, nurture them over time, and turn past customers into repeat clients – all without having to follow up manually.
Here’s how we make it happen:
Let’s be honest – most people don’t book a roofer on their first visit to your site. They’re shopping around, checking reviews, or just figuring out if that leak can wait another week.
But just because they don’t call now doesn’t mean they won’t call later – and that’s where smart email marketing for roofers makes all the difference. We help roofing companies like yours stay in the picture long after someone clicks away, using two proven trades email marketing strategies.
Inbound email marketing helps you grab leads before they leave your site. With clear calls-to-action and helpful offers, we collect their email, then follow up automatically. That way, even if they’re not ready now, you’re still in their inbox when they are.
Ongoing email marketing is all about turning past customers into repeat work and referrals. We set up regular email updates with things like gutter cleaning reminders, storm season prep tips, or exclusive deals – the kind of messages that keep your roofing business top-of-mind year round.
We also build automated follow-ups that run while you’re on the job – think review requests after a project wraps up, referral incentives a few weeks later, or a friendly check-in months down the line. It’s a simple, effective way to keep the conversation going — without you having to send a single email.
We don’t just “do email”. We build smart, practical campaigns that actually bring roofing businesses more work – without adding to your workload.
Our strategies are designed specifically for trades businesses, and we know the roofing industry inside out. Whether you’re quoting for a full re-roof, chasing storm damage leads, or wrapping up another solid week of repairs, we help you stay in touch with the people who matter most – your next customers.
With 15+ years of experience working with trades across the board – from roofers and joiners to locksmiths and landscapers – we’ve learned what actually works when it comes to email: clear messaging, smart timing, and consistency.
We don’t just send generic newsletters; instead, we help you build a strong email list, nurture relationships with past clients, and automate the follow-up process, so you can focus on the work that matters.
The cost of email marketing for roofers depends on the size of your database, how frequently you want to send emails, and the level of strategy and automation involved. Most roofing companies typically spend anywhere from £300 to £2,500+ per month on email marketing services.
The beauty of email marketing? It’s both cost-effective and scalable. Whether you’re just starting or have a growing list of clients, we’ll create a customised plan that aligns with your business goals and budget, with no unnecessary add-ons.
Yes, email marketing is a great way to get more reviews for your roofing business. By setting up automated follow-up emails after a job is completed, you can politely ask customers to leave a review while the experience is still fresh in their minds.
We can even include direct links to your Google or Facebook review pages to make the process quick and easy for them. With the right timing and message, email is one of the most effective ways to consistently generate positive reviews and build your online reputation.
If someone unsubscribes from your emails, they’ll be automatically removed from your mailing list and won’t receive any future campaigns. This is completely normal and nothing to worry about — in fact, it’s a good thing. It helps keep your list clean and ensures you’re only emailing people who are genuinely interested in hearing from you.
Most email platforms handle unsubscribes for you, so there’s no manual work involved. And by focusing on engaged subscribers, you’ll see better open rates, click-throughs, and overall performance from your email marketing.
No problem at all — we can help you build one from scratch. If you don’t have an email list yet, we’ll guide you through simple ways to start collecting emails from past customers, website visitors, and new leads.
We can also set up forms on your website, create lead magnets, and help you encourage sign-ups in person or over the phone. Building a quality list takes time, but with the right strategy, you’ll have a solid foundation to start seeing real results from your email marketing.
Email marketing has serious potential to boost your trade business – and we’d love to show you how.
Book a free, no-obligation consultation and we’ll review your existing customer list and email setup.
Combined, we have over 15+ years of experience working with tradespeople. From window and door installers to builders who work on domestic extensions and conversions. TradePixels is a new way of getting your digital marketing up and running.
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