Email Marketing for Roofing Companies
Chasing new leads and staying in touch with old ones? That’s a full-time job. We handle both with targeted outbound and inbound email marketing for roofing companies. All done for you – no writing, no chasing, just results.
What is Email Marketing for Roofers?
Email marketing isn’t just about sending out promotions – it’s about building trust, staying top-of-mind, and making it easy for people to choose you when they need roofing work.
Done right, roofing email marketing helps you capture leads, nurture them over time, and turn past customers into repeat clients – all without having to follow up manually.
Here’s how we do it:
📧 Inbound email – turn website visitors into leads with high-converting forms and automated follow-up emails.
📝 Ongoing campaigns – stay top-of-mind with past clients through regular updates, seasonal promos, and valuable roofing tips.
⚙️ Email automation – set up smart email sequences to request reviews, follow up on quotes, encourage referrals, and more.
Our approach
Here’s How We Help
Below is our simple Email Marketing delivery framework.
When you work with us, here’s what to expect.
Email Audit
We review your current email performance, audience segments, automations, and campaigns to understand what’s working, what’s not, and where the opportunities lie.
Email Delivery
Using insights from the audit, we plan and execute targeted email campaigns designed to increase engagement, drive conversions, and build stronger customer relationships.
Email Reporting
Each month, we’ll share performance reports covering open rates, click-throughs, revenue generated, and ongoing optimisation opportunities.
Here’s why it works so well
Why Choose Us for Email Marketing?
Let’s be honest – most people don’t book a roofer on their first visit to your site. They’re shopping around, checking reviews, or just figuring out if that leak can wait another week.
But just because they don’t call now doesn’t mean they won’t call later – and that’s where smart email marketing for roofers makes all the difference. We help roofing companies like yours stay in the picture long after someone clicks away, using two proven trades email marketing strategies.
Inbound email marketing helps you grab leads before they leave your site. With clear calls-to-action and helpful offers, we collect their email, then follow up automatically. That way, even if they’re not ready now, you’re still in their inbox when they are.
Ongoing email marketing is all about turning past customers into repeat work and referrals. We set up regular email updates with things like gutter cleaning reminders, storm season prep tips, or exclusive deals – the kind of messages that keep your roofing business top-of-mind year round.
We also build automated follow-ups that run while you’re on the job – think review requests after a project wraps up, referral incentives a few weeks later, or a friendly check-in months down the line. It’s a simple, effective way to keep the conversation going — without you having to send a single email.
Why it Matters
💷 Low cost, big return – get long-term results without blowing your budget.
⏰ Email keeps working long after the send button’s hit
🧲 Capture leads – turn visitors into leads by offering valuable content in exchange for their email
📞 Stay connected – keep in touch with past customers so you’re the first call when they need more work – or know someone who does
🤖 Automation – automate review requests, follow-ups, maintenance reminders, and referral incentives – all while you’re up on the roof
🎯 Personalisation – send the right message to the right person at the right time
📈 Personalised, well-timed emails lead to more clicks, more calls, and more jobs
📊 Know what’s working – see who’s opening, clicking, and converting so you can fine-tune your messaging and keep improving results
Why Choose Us For Email Marketing?
We don’t just “do email”. We build smart, practical campaigns that actually bring roofing businesses more work – without adding to your workload.
Our strategies are designed specifically for trades businesses, and we know the roofing industry inside out. Whether you’re quoting for a full re-roof, chasing storm damage leads, or wrapping up another solid week of repairs, we help you stay in touch with the people who matter most – your next customers.
With 15+ years of experience working with trades across the board – from roofers and joiners to locksmiths and landscapers – we’ve learned what actually works when it comes to email: clear messaging, smart timing, and consistency.
We don’t just send generic newsletters; instead, we help you build a strong email list, nurture relationships with past clients, and automate the follow-up process, so you can focus on the work that matters.
Inbound Email Marketing Services
🧲 Turn website visitors into enquiries
🎯 Segment your data to deliver personalised, relevant emails
🎨 On-brand email content to encourage action
🤖 Multi-step automated email flows that do the hard work
📇 Build long-term value through first-party data
🔁 Re-engage visitors based on what they do on your site
🏠 Leads coming in while you’re on the roofs
Ongoing Email Marketing Services
📇 Customer database management & cleanup
⏰ Remind customers when it’s time for a checkup
🌦️ Promote seasonal services when demand is high
🚨 Let customers know when you’re on call
🔄 Win back customers who’ve gone quiet
📚 Share helpful advice that builds trust
🎉 Celebrate service anniversaries
🤝 Encourage referrals without being pushy
📢 Shout about your new services
I can’t recommend Trade Pixels enough. They were a pleasure to work with, always responsive and they delivered above and beyond my expectations. If you’re a local tradesperson or business owner, looking to give digital marketing a go… these are your guys!
Simply PVC
Roofing Email Marketing FAQs
Email Marketing doesn’t need to be complicated.
Below are answers to the questions we hear most from trades businesses – from costs to what services your business needs.
If you’d rather skip the reading and just get straight answers, speak to one of our experts.
The cost of email marketing for roofers depends on the size of your database, how frequently you want to send emails, and the level of strategy and automation involved. Most roofing companies typically spend anywhere from £300 to £2,500+ per month on email marketing services.
The beauty of email marketing? It’s both cost-effective and scalable. Whether you’re just starting or have a growing list of clients, we’ll create a customised plan that aligns with your business goals and budget, with no unnecessary add-ons.
Yes, email marketing is a great way to get more reviews for your roofing business. By setting up automated follow-up emails after a job is completed, you can politely ask customers to leave a review while the experience is still fresh in their minds.
We can even include direct links to your Google or Facebook review pages to make the process quick and easy for them. With the right timing and message, email is one of the most effective ways to consistently generate positive reviews and build your online reputation.
If someone unsubscribes from your emails, they’ll be automatically removed from your mailing list and won’t receive any future campaigns. This is completely normal and nothing to worry about — in fact, it’s a good thing. It helps keep your list clean and ensures you’re only emailing people who are genuinely interested in hearing from you.
Most email platforms handle unsubscribes for you, so there’s no manual work involved. And by focusing on engaged subscribers, you’ll see better open rates, click-throughs, and overall performance from your email marketing.
No problem at all — we can help you build one from scratch. If you don’t have an email list yet, we’ll guide you through simple ways to start collecting emails from past customers, website visitors, and new leads.
We can also set up forms on your website, create lead magnets, and help you encourage sign-ups in person or over the phone. Building a quality list takes time, but with the right strategy, you’ll have a solid foundation to start seeing real results from your email marketing.
Get 1% better,
every week,
for free.
Combined, we have over 15+ years of experience working with tradespeople. From window and doorinstallers to builders who work on domestic extensions and conversions. We’ll send you easy-to-follow, actionable insights, tips and tricks, to your inbox.
A few trades we work with
Trades We Help With Email
Want to get more out of your customer database?
Email marketing has serious potential to boost your trade business – and we’d love to show you how.
Book a free, no-obligation consultation and we’ll review your existing customer list and email setup.
Some Nice Things From Clients…
Trade Pixels made the whole process simple and stress-free, guiding us from the first ideas through to a finished brand and site that we’re proud to show off. The result looks professional, reflects the quality of our work, and we’re very happy with the final result!”
Dermot o’leary
I can’t recommend Trade Pixels enough. They were a pleasure to work with, always responsive and they delivered above and beyond my expectations. If you’re a local tradesperson or business owner, looking to give digital marketing a go… these are your guys!
Matthew Battye
Enjoyed working with Ben and the Trade Pixels team on my new website. Since launch we’ve seen more trffic, better rankings, and ultimately more leads coming through the website. I would highly reccomend them for your next digital marketing campaign.
Iain Johnston