Registered in England No: 13922331 - Go Marketing Consulting Ltd
operating as TradePixels.
Copyright © Trade Pixels
Copyright © Trade Pixels
Keeping track of new leads and following up with past clients? That’s time you could be spending on site. We take care of it with targeted email marketing for builders and construction companies - from project updates to follow-up emails and everything in between.
Email marketing for builders and construction companies is a trades digital marketing strategy that allows you to directly contact clients and potential customers. It allows you to send emails to groups of people who want to hear from you. But it’s not just about spamming people with promotions – it’s a way of building relationships, sharing news, and boosting your business.
With construction email marketing, you can segment your audience based on previous clients, current clients, and potential clients, or in any other way you choose.
Here’s how we do it:
We’re not just sending emails – we’re experts in building targeted campaigns that nurture relationships and your pipeline.
Our email marketing strategies are designed specifically for builders and contractors. Whether you’re quoting for a big renovation, following up on a new home build, or checking in after a completed project, we help you stay connected with the people who can drive your next job – your leads and past clients.
With over 15 years of experience doing email marketing for trades like builders, plumbers, and electricians, we know what works in this industry. We’re not about generic email blasts. Instead, we help you:
If you’re a construction company and email marketing isn’t part of your toolbelt, it should be! Email marketing for builders is cost-effective, boasts an impressive ROI, and nurtures your existing and potential customers.
We help builders and construction companies like you stay in the running long after someone clicks away from your website, using proven email marketing strategies:
Inbound email marketing helps you catch potential clients before they click away. With compelling calls-to-action and valuable offers, we capture their email and follow up automatically. So even if they’re not ready to start that renovation or extension right now, you’ll still be in their inbox when they are.
Ongoing email marketing helps you turn past projects into repeat work and referrals. We set up regular email updates with content like renovation tips, seasonal maintenance reminders, or exclusive offers – the kind of messages that keep your building business top-of-mind all year round.
We’ll also set up automated follow-ups that keep your business front and centre while you’re busy on the construction site. From quick review requests after a project to targeted referral offers a few weeks later, we keep the conversion going long after the job’s done.
The cost of email marketing for builders and construction companies depends on factors like the size of your email list, how often you want to send emails, and the complexity of the campaigns and automation we set up. Generally, construction businesses can expect to spend anywhere from £300 to £2,500+ per month on email marketing services.
What’s great about construction email marketing, though, is that it’s both cost-effective and flexible. Whether you’re just starting out with a small list or looking to ramp up your campaigns for a large client base, we’ll work with you to create a plan that fits your goals and budget – no hidden fees or unnecessary extras.
The content we create for your email campaigns is all about keeping your construction business from and centre while driving more work your way. We’ll send out project updates to showcase your latest jobs, seasonal maintenance reminders to keep past clients engaged, and exclusive offers to encourage repeat business.
We’ll also set up automated follow-ups to check in after quotes, request reviews, and stay connected months after a project wraps up. Plus, we include educational content like tips and FAQs to position you as the go-to expert in your field. Everything is tailored to your services and target audience, ensuring your emails are relevant, engaging, and designed to convert.
Yes, absolutely! Email marketing is highly adaptable, making it effective for any type of construction service – from home extensions and renovations to commercial builds and specialist trades.
We tailor your campaigns to highlight your unique services and showcase completed projects. Whether you’re looking to generate new leads, nurture existing ones, or turn past projects into repeat business, we’ll create targeted email content that aligns with your specific construction services and business goals.
Yes, we can! Alongside email marketing, we offer a full range of digital marketing services for builders. From website design and SEO to PPC, social media, and content marketing. Whether you need a complete marketing strategy or just some extra support in a specific area, we’ve got you covered.
Contact us today for a free, no-obligation analysis of your current customer database and discover how much additional revenue you might be missing from your existing email list.
The consultation is completely free, and you’ll walk away with valuable insights whether you choose our services or not.
Combined, we have over 15+ years of experience working with tradespeople. From window and door installers to builders who work on domestic extensions and conversions. TradePixels is a new way of getting your digital marketing up and running.
If you're a tradesman looking to grow your business this year, it’s impossible to ignore the importance of search engine optimisation . Here's a guide.
Website not performing well on search engines? Tradesmen could be missing out on lots of potential business. Here's your tradesman web design guide.
Email marketing is a tradesman's secret weapon for driving more high-quality customers through your website - it's often overlooked!