Social Media Marketing for Roofers
Between climbing roofs and quoting jobs, there’s not much time left to worry about Facebook posts or Instagram ads. Our social media marketing for roofers helps you stay active online. Paid or organic – we’ve got it covered.
What is Social Media Marketing?
Social media marketing for roofers uses platforms like Facebook, Instagram, and TikTok to get your business in front of local homeowners, building trust, showcasing your work, and driving new leads.
These days, people scroll before they search, which means if your roofing business isn’t showing up where your customers are hanging out, you’re likely losing potential customers.
But posting the odd photo of a finished roof isn’t enough. Real results come from having a strategy – one that grows your online presence, keeps your business top of mind, and turns followers into paying customers.
Our roofer social media services focus on two key areas:
🔎 Organic social media – we keep your profiles active with consistent, relevant content that educates and builds trust in your brand.
⭐️ Paid social media – we create and manage targeted ad campaigns that reach the right people, from lead generation to retargeting.
Our approach
Here’s How We Help
Below is our simple Social Media Marketing delivery framework.
When you work with us, here’s what to expect.
Social Audit
We analyse your current social presence, content performance, and competitors to identify opportunities for growth and engagement.
Social Delivery
Based on the audit, we create and manage content and/or ads that align with your brand, build your audience, and drive meaningful interaction.
Social Reporting
Each month, you’ll receive a report outlining follower growth, engagement metrics, paid ad performance, and key insights to refine the strategy.
Here’s why it works so well
Why Do Roofers Need Social Media Marketing?
Nowadays, homeowners don’t just take your word for it – they check you out online first. Before they call for a quote, they’re scrolling through your social media to see real results: before-and-afters, on-site footage, customer reviews, and proof that you know your stuff.
Social media marketing for roofing companies helps you show what makes you stand out. Whether it’s a flawless new roof install or a happy homeowner singing your praises, every post builds trust and credibility with future clients.
And it’s not just about likes. Social media keeps your business visible to people most likely to need your services. Organic content builds a reputation over time, while paid ads put your name in front of locals who are ready to hire now.
Roofing is a visual, trust-driven trade – and that’s exactly why social media works so well. A clean ridge line or a solid re-roof speaks louder than any sales pitch.
Here’s why social media marketing works for roofers:
🤝 Builds trust – show real jobs, happy customers, and the quality of your work.
👀 Keeps you seen – regular posts keep your business fresh in people’s minds.
📍 Target locals – run ads that reach the right people in the right areas.
💬 Gets people talking – customers can tag and share your posts with their mates.
👷 Shows your team – let people see who’s behind the tools – they’re more likely to get in touch.
📥 Brings in leads – posts and ads can send people straight to your quote form or inbox.
⚡ Fills up slow weeks – need work fast? A boosted post can get you calls quickly.
🔗 Supports your marketing – helps support your website, Google ads, and emails.
Why Choose Our Social Media Services?
We specialise in social media marketing for trades, and roofing is right in our wheelhouse. From before-and-after shots to customer testimonials and helpful tips, we create content that shows off your work and builds trust with the people who matter. You won’t have to lift a finger.
We plan, write, post, and manage your social media so it’s always working in the background – even when you’re flat out on-site. Our goal is simple: help you stay visible, build credibility, and bring in more leads through organic posts and smart, targeted ads.
We’re a small team with over 15 years of experience helping tradies like you show up and stand out online.
Benefits of Social Media for Roofers
📣 Boosted local brand awareness
✍️ Consistent, professional content creation
🔁 Retargeting ads to re-engage warm leads
🛠️ Content that shows off your skills, tools & results
🤝 Humanise your brand with real behind-the-scenes content
⭐ Showcase reviews, testimonials, and happy clients
🔍 Support your local SEO with increased visibility
Here’s What’s Included:
✅ Tailored content strategy based on your trade, location & goals
✅ Audience research to reach the right customers
✅ Competitor analysis to identify gaps & opportunities
✅ Setup or revamp of your social media pages
✅ Professionally written posts that showcase your work
✅ Branded graphics, images, and videos
✅ Educational, promotional, and seasonal content
✅ Content scheduling & publishing
✅ Targeted paid social media campaigns
✅ Performance reporting
✅ Review & reputation management
I can’t recommend Trade Pixels enough. They were a pleasure to work with, always responsive and they delivered above and beyond my expectations. If you’re a local tradesperson or business owner, looking to give digital marketing a go… these are your guys!
Simply PVC
Roofing Social Media Marketing FAQs
Social Media Marketing doesn’t need to be complicated.
Below are answers to the questions we hear most from trades businesses – from costs to what services your business needs.
If you’d rather skip the reading and just get straight answers, speak to one of our experts.
The cost of social media marketing for roofers depends on how hands-on you want us to be – and what kind of results you’re aiming for. Some roofing businesses just want help posting regular updates and job highlights. Others want a fully managed service with content creation, scheduling, and targeted paid ads to generate steady leads.
The good news? It’s flexible. We’ll work with your budget and goals to build a package that makes sense for your business.
Most likely yes, as they complement each other. Organic social media is all about building trust over time. It’s great for keeping your name out there and showing people what you do. That being said, you don’t need us to run both; we can advise on best practice.
Paid social media, on the other hand, is about speed and reach. With targeted ads, we can get your business in front of the right people – fast.
Together, organic and paid social work hand in hand. Organic builds your brand, and paid drives quick results. You don’t have to go all-in from day one – we’ll help you find the right balance based on your budget and what you want to achieve.
It definitely helps! The best-performing content is real, local, and shows your work in action. Snapping a few photos of a job you’re proud of – or sending us a quick before-and-after – goes a long way in helping us create posts that feel authentic and build trust.
That said, we make it easy. You don’t need professional shots or daily updates. Just send us what you can, when you can, and we’ll take care of the rest – editing, writing captions, and turning it into content that gets results. And if you’re short on photos, don’t worry – we’ve got ways to keep your socials running smoothly in the meantime.
Absolutely! We want to make sure everything we post on your behalf aligns with your brand and meets your expectations. Before anything goes live, we’ll share the content with you for approval. You’ll have the chance to review, suggest changes, or ask for adjustments – so you’re always in the loop.
Get 1% better,
every week,
for free.
Combined, we have over 15+ years of experience working with tradespeople. From window and doorinstallers to builders who work on domestic extensions and conversions. We’ll send you easy-to-follow, actionable insights, tips and tricks, to your inbox.
A few trades we work with
Trades We Help With Social Media
Let’s turn those clicks into customers
It’s time to stop scrolling and start seeing real results. Let us show you how social media can bring in leads, not just likes.
Book a free, no-obligation consultation, and we’ll take a look at your current social media presence to see where we can help you grow.
Some Nice Things From Clients…
Trade Pixels made the whole process simple and stress-free, guiding us from the first ideas through to a finished brand and site that we’re proud to show off. The result looks professional, reflects the quality of our work, and we’re very happy with the final result!”
Dermot o’leary
I can’t recommend Trade Pixels enough. They were a pleasure to work with, always responsive and they delivered above and beyond my expectations. If you’re a local tradesperson or business owner, looking to give digital marketing a go… these are your guys!
Matthew Battye
Enjoyed working with Ben and the Trade Pixels team on my new website. Since launch we’ve seen more trffic, better rankings, and ultimately more leads coming through the website. I would highly reccomend them for your next digital marketing campaign.
Iain Johnston