PPC for Builders & Construction Companies
Need more leads and less downtime? Our PPC services for builders and construction companies help get you seen first on Google – where most customers start their search. More visibility, more quotes, more jobs.
What is PPC for construction companies?
Construction PPC (Pay-Per-Click) is a form of digital marketing for tradesmen in which businesses pay for each click of their ad. It puts you at the top of major search engines like Google and popular social networks, ensuring local searchers find you first.
The best bit about PPC for builders and construction companies is that you only pay when someone clicks your ad – meaning your budget goes toward real potential customers.
PPC advertising for construction companies is ideal for builders who want to bring in steady, high-quality leads without waiting months for results. It’s fast, flexible, and one of the most effective ways to grow your business online.
Our approach
Here’s How We Help
Below is our simple PPC delivery framework.
When you work with us, here’s what to expect.
Google/Bing PPC Audit
We review your existing ad accounts, campaigns, and performance data to identify inefficiencies, missed opportunities, and areas for quick wins. Here is where we also identify wasted spend and fix that!
PPC Delivery
Using insights from the audit, we build and optimise campaigns across platforms to drive high-quality traffic, maximise conversions, and make the most of your ad spend to drive leads for your trades business.
PPC Reporting
Each month, our team provide you with a clear report on performance, including spend, conversions, cost per acquisition, and ongoing optimisation actions to keep your trade business scaling.
Here’s why it works so well
Why do builders need PPC?
Whether you’re a solo builder just starting out, or a fully-fledged construction company, PPC is an essential tool to have in your digital marketing box.
Nowadays, most people, whether residential or commercial, start their search for a builder online. PPC for construction companies puts your business right at the top of Google when potential customers are actively looking for services like yours.
It’s one of the fastest ways to get more calls, more quotes, and more jobs in the diary. No waiting around for referrals. It’s a no-brainer.
Whether you’re doing home extensions, renovations, or full builds, PPC helps you stay busy, beat the competition, and grow your business.
What You Get
📝 Audit of your website before any project (for optimisation)
⭐️ A bespoke PPC strategy for your construction business
🔎 A shortcut in the search engines (faster results from search)
🎯 High intent enquiries from local customers
🤝 Full monthly management by a trades PPC expert (we do all the work)
📊 A monthly report with performance and actionable insight
Why choose us for PPC?
We specialise in marketing for trades, so we understand how homeowners search, what makes them click, and what gets them to pick you over the next guy. From setting up your Google Ads to writing persuasive copy and building high-converting landing pages, we handle everything, so you can focus on what you do best.
We’re a small, hands-on team that knows the construction industry inside out. We’ve helped builders across the UK get more leads through smart, targeted Google Ads campaigns that actually work. We’re easy to work with, straight-talking, and focused on results.

Benefits of PPC for Builders
🎯 Capture leads from high-intent customers
⭐️ Plug into Google Guarantee for added trust signals
🔧 Fine tuned ads targeting your specific service pages
📏 Measurable return on investment
👑 Understand competitor strategy and outrank them
💪 Experts managing your budget
🔄 “Always-on” lead generation
💡 Expert monthly report and insight on performance and opportunities
Our PPC Services
✅ Google Ads campaign management
✅ Emergency service ad creation
✅ Local service ads setup
✅ Plumbing keyword research
✅ Competitor ad analysis
✅ Geographic targeting optimisation
✅ Bid management & optimisation
✅ Conversion rate optimisation
✅ Remarketing campaign setup
I can’t recommend Trade Pixels enough. They were a pleasure to work with, always responsive and they delivered above and beyond my expectations. If you’re a local tradesperson or business owner, looking to give digital marketing a go… these are your guys!

Simply PVC
Builder PPC FAQs
Pay-per-Click doesn’t need to be complicated.
Below are answers to the questions we hear most from trades businesses – from costs to what services your business needs.
If you’d rather skip the reading and just get straight answers, speak to one of our experts.
The cost of PPC management for construction businesses can vary depending on factors like your location, the services you offer, and how competitive the market is in your area.
We’ll tailor your PPC campaigns to suit your budget, whether you’re looking to start small or go all in. We manage your ad spend carefully, monitor performance daily, and tweak campaigns to get the best bang for your buck.
PPC isn’t better or worse – it just does a different job. The best results often come from combining construction PPC, SEO, and social media as part of a joined-up marketing strategy.
PPC for builders is great for getting fast leads, while SEO helps you build long-term visibility without paying for every click. Social media is perfect for showing off your work, building trust, and staying top-of-mind in your local area.
Yes! We build high-converting landing pages that work hand-in-hand with your ads.
A good landing page is key to turning clicks into enquiries. We offer web design services for builders that let us create pages tailored to your services. Whether you want to focus on house extensions, renovations, or general building work, we’ll make sure your landing pages speak directly to the kind of customers you want.
Yes – we handle all of that for you. We’ll research the best keywords for your services and location, so your ads show up when the right people are searching. Then we’ll write clear, compelling ad copy that speaks directly to your ideal customers and gets them to click.
Get 1% better,
every week,
for free.
Combined, we have over 15+ years of experience working with tradespeople. From window and doorinstallers to builders who work on domestic extensions and conversions. We’ll send you easy-to-follow, actionable insights, tips and tricks, to your inbox.
A few trades we work with
Trades We Help With PPC
Turn clicks into building projects…
Contact us today for a free, no-obligation analysis of your current PPC performance (or potential) and discover how many emergency service calls you might be missing
The consultation is completely free, and you’ll walk away with valuable insights whether you choose our services or not.
Some Nice Things From Clients…
Trade Pixels made the whole process simple and stress-free, guiding us from the first ideas through to a finished brand and site that we’re proud to show off. The result looks professional, reflects the quality of our work, and we’re very happy with the final result!”

Dermot o’leary
I can’t recommend Trade Pixels enough. They were a pleasure to work with, always responsive and they delivered above and beyond my expectations. If you’re a local tradesperson or business owner, looking to give digital marketing a go… these are your guys!

Matthew Battye
Enjoyed working with Ben and the Trade Pixels team on my new website. Since launch we’ve seen more trffic, better rankings, and ultimately more leads coming through the website. I would highly reccomend them for your next digital marketing campaign.

Iain Johnston




