PPC for Roofers
Roofing jobs come first – so let us handle your PPC. With our expert Google Ads management, we’ll make sure your roofing business is visible to the right customers at the right time. No wasted clicks, just targeted, high-converting leads.
What is PPC for roofers?
Pay-per-click (PPC) for roofers is a form of online advertising that puts your roofing business in front of customers who are already looking for services like yours. It works by placing ads on platforms like Google, and you only pay when someone clicks your ad – so you are only spending money on people who are genuinely interested in what you offer.
This makes it one of the most cost-effective ways to attract local customers who need your services now.
When done correctly, a small investment in PPC services for roofers can lead to big returns. A £3 click can result in a £300 job.
PPC Ads for roofing companies can appear as text, images, or even videos, and they show up in search results, on websites, and even on social media. No matter where your ideal customers are online, PPC makes sure you’re right there, ready to get noticed.
Our approach
Here’s How We Help
Below is our simple PPC delivery framework.
When you work with us, here’s what to expect.
Google/Bing PPC Audit
We review your existing ad accounts, campaigns, and performance data to identify inefficiencies, missed opportunities, and areas for quick wins. Here is where we also identify wasted spend and fix that!
PPC Delivery
Using insights from the audit, we build and optimise campaigns across platforms to drive high-quality traffic, maximise conversions, and make the most of your ad spend to drive leads for your trades business.
PPC Reporting
Each month, our team provide you with a clear report on performance, including spend, conversions, cost per acquisition, and ongoing optimisation actions to keep your trade business scaling.
Here’s why it works so well
Why do roofers need PPC?
PPC advertising is one of the quickest and most effective ways to get your roofing business in front of local customers. When people search for roofing companies in your area, you want to be at the top of the search results – where they can easily find you. That’s exactly what PPC for roofers does.
Roofing companies need PPC because it targets people actively searching for roofing services. Whether they’re dealing with a leak or looking to replace shingles, PPC ensures you’re the first business they see when they search online.
Plus, PPC is cost-effective. You only pay for clicks, which means you’re not wasting money on people who aren’t interested. It’s a smart way to get high-quality leads that turn into actual roofing jobs.
With the right strategy, PPC gives you more control over your marketing budget and allows you to target exactly what customers want – whether that’s emergency repairs, new installations, or maintenance work. It’s an easy way to put your roofing business on the map and attract more local customers.
Why it Matters
💷 Flexible budgeting – set your own budget for PPC campaigns and easily adjust based on business needs.
⚡ Instant visibility – your ads can appear at the top of Google almost immediately.
📊 Trackable results – see exactly how your ads are performing with real-time tracking of clicks, conversions, and impressions.
🎯 Precise targeting – target specific customers based on their search history, location, demographics and more.
🏁 Stay ahead of competitors – use PPC to target keywords related to your competitors.
💡 Actionable insights – use the data from your PPC campaigns to inform your broader SEO and content marketing strategies.
Why choose us for PPC?
PPC should work for your business, not drain your budget. We design tailored PPC campaigns for roofing companies that target your local customers and bring in real enquiries, not just clicks. With years of experience in PPC for roofers, we know how to maximise your budget for the best return. We’re a small, dedicated team, which means you’ll get personal, hands-on attention from start to finish. No middlemen, just smart PPC that puts your business on top and gets you more roofing jobs.
🎯 Targeted Google Ads campaigns tailored to the roofing industry and your local area.
🖥️ Custom landing pages are designed to turn clicks into leads and customers.
📞 Compelling ad copy that encourages calls, not just website visits.
🔄 Ongoing campaign optimisation with continuous monitoring and budget adjustments.
🤝 Dedicated support from a small, hands-on team that understands your business.
Benefits of PPC for Builders
🎯 Capture leads from high-intent customers
⭐️ Plug into Google Guarantee for added trust signals
🔧 Fine tuned ads targeting your specific service pages
📏 Measurable return on investment
👑 Understand competitor strategy and outrank them
💪 Experts managing your budget
🔄 “Always-on” lead generation
💡 Expert monthly report and insight on performance and opportunities
Our PPC Services
✅ Google Ads campaign setup
✅ Keyword research for your trade
✅ Ad copywriting that drives calls
✅ Local targeting & geo-optimisation
✅ Landing page creation or optimisation
✅ Conversion tracking setup
✅ Ongoing campaign optimisation
✅ Call tracking and lead reporting
✅ Competitor keyword targeting
✅ Flexible campaign management
I can’t recommend Trade Pixels enough. They were a pleasure to work with, always responsive and they delivered above and beyond my expectations. If you’re a local tradesperson or business owner, looking to give digital marketing a go… these are your guys!
Simply PVC
Roofing PPC FAQs
Pay-per-Click doesn’t need to be complicated.
Below are answers to the questions we hear most from trades businesses – from costs to what services your business needs.
If you’d rather skip the reading and just get straight answers, speak to one of our experts.
The cost of PPC for roofers can vary depending on a number of factors, such as your location, the competitiveness of roofing services in your area, and your chosen keywords.
We’ll tailor your PPC campaigns to fit your budget, monitor performance closely, and adjust bids as needed to ensure you get the best return on investment. And with continuous optimisation, your budget will work harder to bring you more roofing jobs and better results.
We target customers for your roofing business using a combination of localised strategies that ensure your ads reach the right people at the right time.
We focus on location-based targeting and relevant keywords, while also refining our ads using demographic and interest-based targeting. Regular optimisation ensures your ads reach the most qualified leads, driving real conversions for your roofing business.
Yes, you can have complete control over your PPC budget. You can set a daily or monthly limit, and we’ll make sure to optimise your campaigns to get the best results within that budget. Whether you want to start small and scale up or maintain a steady spend, we’ll adjust your campaigns to meet your goals without exceeding your budget.
Absolutely! PPC is highly effective for roofing businesses of all sizes. Whether you’re a solo roofer or a small team, we can create targeted campaigns that focus on your local area and bring in high-quality leads.
PPC allows you to compete with larger businesses by putting you in front of customers actively searching for roofing services, ensuring you get the visibility you need without a massive marketing budget.
Get 1% better,
every week,
for free.
Combined, we have over 15+ years of experience working with tradespeople. From window and doorinstallers to builders who work on domestic extensions and conversions. We’ll send you easy-to-follow, actionable insights, tips and tricks, to your inbox.
A few trades we work with
Trades We Help With PPC
Stop wasting clicks, start getting roofing leads!
Clicks are great, but calls are what matter. If your PPC ads are getting views but not converting into phone calls, it’s time for a better strategy.
Schedule a free consultation today, and we’ll show you how to make the most of every click.
Some Nice Things From Clients…
Trade Pixels made the whole process simple and stress-free, guiding us from the first ideas through to a finished brand and site that we’re proud to show off. The result looks professional, reflects the quality of our work, and we’re very happy with the final result!”
Dermot o’leary
I can’t recommend Trade Pixels enough. They were a pleasure to work with, always responsive and they delivered above and beyond my expectations. If you’re a local tradesperson or business owner, looking to give digital marketing a go… these are your guys!
Matthew Battye
Enjoyed working with Ben and the Trade Pixels team on my new website. Since launch we’ve seen more trffic, better rankings, and ultimately more leads coming through the website. I would highly reccomend them for your next digital marketing campaign.
Iain Johnston