Case Study: Website for Home Improvements Installer


Simply PVC approached Trade Pixels looking to re-evaluate their digital marketing strategy. To date, their existing website had served as a shop window, but with no traffic or presence on search engines, it wasn’t performing well or driving any leads. Of course, a website isn’t the full digital marketing strategy but is a pivotal base from which other activities can thrive and make an impact.

Simply PVC already had a stand-out brand previously done by another branding agency. They are known around Huddersfield and West Yorkshire for their stand-out pink van livery alongside their high-quality installations, partnering with some high-end contractors on residential and commercial sites.

Home Improvements Case Study: Website Visual

What did we do?

We started from scratch, we took their old, low-performing website and brought them into 2023 with a stunning new site that represents the brand really well. We also focused on the performance of the website, creating pages for all of their individual service offerings, and a user-friendly project framework so they can quickly and easily update their website with social proof, testimonials and breakdowns of their projects.

We simply asked Simply PVC to fill out a quick questionnaire and our team went away and as promised with our system, delivered this site within 14 days, with no fuss, and no headaches. This allowed the Simply PVC team to focus on their day jobs and left the technical marketing set-up to us.

We’ll update this case study shortly with ranking improvements and the results driven by our new site.


What did they think?

“As a local installer and business owner, I’ll be the first to admit that I was a bit skeptical about the whole website design process. But was I wrong to be! From the very first meeting with the Trade Pixels team, I knew that I was in good hands. They really took the time to understand my business and what I was looking for in a website. The team have real hands-on experience in the trades and this helps massively, not having to explain our products and services.

And when the final site was delivered, I was blown away by the difference! It’s sleek, professional, and most importantly it’s given me somewhere to proudly represent my business online. I’ve had so many compliments on it from prospects, and existing customers.

The team provided a custom resource on how best to use my site and I’m enjoying digging in and I can’t wait for the impact to really set-in.

I can’t recommend Trade Pixels enough. They were a pleasure to work with, always responsive and they delivered above and beyond my expectations. If you’re a local tradesperson or business owner, looking to give digital marketing a go… these are your guys!”

Matt Battye, Founder, Simply PVC


Looking for a website?

A new website or digital marketing for your business can be daunting, especially if you’ve been stung before. We understand.

If you’re a tradesperson and are wanting to drive more leads and revenue into you local business, in your local area, then we offer a range of skills and years of expertise to help you do just that. We cut all the jargon to make things simple. We make the whole marketing process as easy as possible. So get in touch for more information and let’s start building your business online.

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